UNITED STATES. Clear Channel Airports (CCA) is delivering a new, state-of-the-art digital outdoor advertising program at major private aviation terminals across the United States through Signature Flight Support, the world’s largest fixed-base operations (FBO) network ).
CCA installs high-tech advertising assets that will enable brands to reach high-impact air travelers in private aviation terminals with high passenger volumes. This includes installations at facilities in key regional markets including New York, Los Angeles, Miami and Chicago.
The initiative follows Clear Channel Airports’ conclusion of an exclusive five-year agreement in March 2020 to transform advertising programs at Signature Flight Support’s more than 130 private aviation terminals in North America and the Caribbean.
The new advertising assets are a combination of large LED screens, aerial video walls and high impact LCD screens. Signature Flight Support’s new Multi-Market Endpoint Advertising Pack offers brands a customizable program with dynamic digital capabilities and market-specific messaging.
CCA noted that the program offers brand customers the opportunity to exclusively take over advertising assets from entire private aviation terminals and execute a targeted messaging approach. Experiential brand activation opportunities are also available.
Signature Flight Support SVP, Marketing Matt Carroll said: “Installing our high-impact digital network was a game-changer. The bond between audience and advertiser has been strengthened and brands have the ability to amplify their message, catching the full attention of private jet passengers – a traditionally hard-to-reach audience.
ACC President Morten Gotterup said: “Advertisers who have already taken advantage of these unique and innovative brand buyouts have seen valuable ROI from their campaigns. Our longstanding partnership with Signature Flight Support is invaluable to our business.
He added, “Their network of terminals across the country offers the most sophisticated amenities and services to individuals, partners and families with the highest net worth of any group in the world.
“And with Clear Channel Airports’ cutting-edge digital assets, leading global brands and products can now connect with this loyal and elite customer base in even more compelling ways.”