LONDON, Aug 24, 2021 (GLOBE NEWSWIRE) – According to The Business Research Company’s research report on the digital advertising market, interactive digital advertising is becoming popular among advertising service providers and the general public because it can influence consumers with appropriate content. This type of advertising involves communication or reaction between the advertisement and the audience. Such interactive advertisements would present the audience with the unique experience of something personal or attractive according to their own tastes. These types of ads are usually found on social media and website marketing. Digital interactive billboards also offer interactive features such as facial recognition and gamification.
For example, in 2017, Lego launched an interactive video ad that allowed users to choose the endings of a Lego story by offering three alternate endings, thereby increasing user interaction.
Global digital advertising market size 2020 was $ 155.53 billion, and it is expected to reach 179.77 billion dollars in 2021 at a compound annual growth rate (CAGR) of 15.6%. The growth is mainly due to companies reorganizing their operations and recovering from the impact of COVID-19, which previously led to restrictive containment measures involving social distancing, remote working and the closure of business activities which resulted in operational challenges. The market is expected to reach $ 281.32 billion in 2025 To 11.8% CAGR.
Business Research Company report Digital Advertising Global Market Report 2021: COVID-19 Impact and Recovery to 2030 Covers Top Digital Advertising Companies, Digital Advertising Market Share by Company, Digital Advertising Manufacturers, Size digital advertising market forecast and digital advertising market forecast. The report also covers the global digital advertising market and its segments.
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Along with the interactions in the ads themselves, digital advertising companies are increasingly adopting chat interfaces or chat boxes to increase speed and productivity while also addressing common consumer issues. End users in financial institutions have become extremely dependent on conversational interfaces to provide 24/7 service, instant responses to queries, and rapid complaint resolution to provide efficient responses to queries. Conversational interfaces also provide a simple and cost-effective way for organizations across different industries to receive customer feedback. Companies such as Starbucks are increasingly adopting the conversational chat box to allow users to order through its MyBarista app via aural message, which works faster than traditional methods.
The global digital advertising market is highly saturated, with a small number of large players. The the ten best competitors on the market composed of 64.53% of the total market in 2020. The main market players are Google Ads, Facebook, Alibaba, Amazon, Tencent, Baidu, Microsoft, Verizon, Twitter and Sina Weibo.
North America accounts for the largest digital advertising market share 2021, having had 32.0% of the total in 2020. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, according to TBRC digital marketing industry growth statistics, the fastest growing regions in the digital advertising market will be the Africa and the Middle East, where growth will be at CAGRs of 18.4% and 16.7% respectively in 2020-2025. These will be followed by South America and Eastern Europe, where the markets are expected to grow at CAGRs of 16.7% and 16.6% respectively.
Market trend-based strategies for digital advertising market include growing demand for interactive advertising, artificial intelligence in digital advertising, growing concept of storytelling, use of augmented reality, adoption of digital advertising ‘conversational interfaces and chat boxes, the use of automated personalized email marketing and the increase in advertising on streaming services.
Global Digital Advertising Market Report 2021: Impact and Recovery of COVID-19 to 2030 is part of a series of new reports from The Business Research Company that provide market overviews, analyze and forecast the size and market growth for the whole market, segments and geographies, digital advertising market trends, digital advertising market drivers, digital advertising market restraints, revenue, profiles and market share of major competitors in the digital advertising market in over 1,000 industry reports, covering over 2,500 market segments and 60 geographies. The report also gives an in-depth analysis of the impact of COVID-19 on the market.
The reports are backed by 150,000 datasets, in-depth secondary research, and proprietary information from interviews with industry leaders. A team of highly experienced and expert analysts and modelers provide market analysis and forecast. The reports identify major countries and segments for opportunities and strategies based on market trends and approaches of major competitors.
here is A List of similar reports from the commercial research company:
Global Advertising, Public Relations & Related Services Market Report 2021 – By Type (Advertising Agencies, Billboards & Outdoor Advertising, Media Buying Agencies & Representative Businesses, Print Advertising Distribution, Other Services advertising, public relations, direct mail advertising), by application (BFSI, consumer goods and retail, government and public sector, IT and telecommunications, health, media and entertainment), by mode (online, offline), impact and recovery of COVID-19
Global Advertising Agency Market Report 2021: Impact of COVID-19 and Recovery to 2030
Billboard and Outdoor Advertising Market – By Type (Billboard, Street Furniture, Public Transport, Others), By Platform (Static, Digital), By End User Sector (Automotive Industry, food and beverage industry, business and personal services, consumer goods, health and medical industry, others) and by region, opportunities and strategies – Global forecast to 2030
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