North Wellington municipalities reactivate the Digital Service Squad

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WELLINGTON COUNTY – The municipalities of North Wellington will once again offer local businesses assistance with their e-commerce efforts.

The Minto Chamber of Commerce, North Wellington Township and Mapleton Township announced on July 26 that they have received a grant of $ 11,884 from the Digital Main Street Ontario Grants Program for a service squad. digital (DSS).

DSS provides trained digital specialists to local small businesses to help them adopt online technologies and “digitally transform” their sales, marketing and back-office operations, a joint press release from the partners said.

Local DSS member Ashley Noble, a native of Minto who has worked on previous local DSS programs, will begin visiting businesses in Minto, Wellington North and Mapleton on July 27.

“We are delighted to launch Digital Main Street (DMS) for the third time in northern Wellington County,” said Heather Watterworth, President of the Minto Chamber of Commerce.

“DMS has had a real impact on our local business community and 75 companies have received a digital transformation grant to date. This series of DMS will serve physical businesses that were not previously eligible or had not received the $ 2,500 Digital Transformation Grant previously. “

Watterworth added, “A vibrant business sector is essential to a strong community, and with this grant we will be able to provide our businesses with the opportunity to benefit from skilled specialists who can teach them how to use new technologies and provide tools. and training to stay competitive in today’s digital world.

The cornerstone of Digital Main Street, the Squads are made up of trained specialists who meet free of charge with small businesses to help them complete an online assessment and present them with online training modules to develop their knowledge and skills.

DSS can also help businesses develop a digital transformation plan (DTP) and apply for a one-time grant of $ 2,500 to implement it. This one-on-one DSS support also includes support for basic website setup, Google My Business profiles, 360 ° photos, and social media presence.

The DSS can also provide information about the ShopHERE program, if available, to aid in the setup of the digital storefront and e-commerce.

When COVID-19 restrictions are in place, DSS experts can provide assistance through phone and video tools such as Zoom.


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