The in-content advertising network,(MIRI ), is partnering with Canada’s largest television and digital media conglomerate, and its first campaign has already been launched, he says.
Mirriad, a technology company that places ads in video content, said the partnership represents an important step for Mirriad in the Canadian market. A first campaign, in a first series, has already been launched under this agreement.
Stephan Beringer, CEO of Mirriad, welcomed the “increasing momentum” in Mirriad’s key North American market since the second half of 2021, saying this is underscored by the new partnership in Canada and “subsequent activation” around the Super Bowl in the United States.
New data provided by marketing research firm Nielsen said Mirriad’s U.S. campaign revenue increased by more than 800% during the 2021 holiday season compared to 2020.
In particular, the company’s content campaigns across major channels, Hallmark and Lifetime, for major advertisers in the finance, cosmetics, and food and beverage industries, respectively, delivered “outstanding results,” as evidenced by the data provided by Nielsen.
Mirriad Advertising shares were trading up 8.70% to 18.75p after the news.
MIRI Price Chart
For its US holiday campaigns, the new data showed audience reach using the Mirriad format in content was up to 39% higher than equivalent TV breaks in the same content, and it was able to deliver around 130 million additional impressions. , a significant advantage for advertisers during the busiest advertising season of the year, he noted.
Mirraid said a detailed report on Nielsen’s data findings and conclusions, including equally strong new data from the European market, will be released later this year in the first quarter.
Addressing shareholders, Beringer said that “new encouraging results” highlight the magnitude of the opportunity of Mirriad’s format for advertisers and its content partners.
He added: “The core markets we sell to are worth $145 billion a year, and we believe we are fundamentally pioneering a solution that will become an industry standard.”
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