Invenco announces the launch of a location-based digital out-of-home (DOOH) media network through a strategic partnership with FuelMedia TV. The location-based digital media network serving gas stations and convenience stores across the United States will provide DOOH media services for Invenco’s outdoor payment terminals installed at fuel and convenience outlets in North America. North.
“FuelMedia TV is an ideal partner for Invenco because of its ability to take full advantage of the rich media management capabilities provided by Invenco’s Cloud Services asset and media management platform,” said Craig Panter, Director of Invenco’s business development. “Our customers are seeing immediate benefits, including increased foot traffic and C-store revenue from our combined capabilities.”
The FuelMedia TV network and end-to-end ecosystem provides programmatic capabilities and enables data-driven, automated, transparent and measurable transactions across its entire network. Freed from the constraints of legacy “loop” technology, this platform offers great flexibility for brands and C-stores to target audiences across a wide range of targeting options and adjust a campaign in moments. .
The partnership capitalizes on the Invenco G6 and G7 Pay-at-Pump terminals that engage customers with vibrant HD touchscreens offering full view, sound and animated video in a range of screen sizes. Growing exponentially, the FuelMedia TV network currently includes over 7,000 screens in 31 designated market areas in the United States, making it one of the largest fully programmatic DOOH networks in the United States with full video and audio capabilities. .
National, regional or local campaigns for consumer brands and C-Stores can be targeted down to the site level using geographic, contextual, audience and time options. Dynamically served ads with real-time proof-of-play reporting and 1:1 pixel trackers facilitate omnichannel marketing and retargeting campaigns, driving measurable physical and digital economic conversions.
Harry Lee, CEO and President of FuelMedia TV agrees: “This partnership focuses on consumer engagement for a captive audience, delivering the right message to the right consumer at the right time by combining the power of programmatic advertising with Invenco’s advanced technology. ”
Invenco customers in North America can now enjoy FuelMedia TV’s digital media services through the company’s Pay-at-Pump terminals. Brands interested in advertising on the network can explore options at fuelmediatv.com/marketers. These campaigns can be launched either through direct agreements with FuelMedia TV or programmatically through Vistar Media’s programmatic ecosystem.
For more information on Invenco’s retail solutions, visit www.invenco.com, email us or call +1 877 515-9039.