Interactive Avenues Wins Multiple Emami Digital Media Mandates

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Interactive Avenues won Emami’s digital media functions, following a multi-agency pitch. The agency will lead the entire paid media mandate for Emami Ltd. and Emami Agrotech Ltd. as well as for The Man Company, an associated company of Emami Ltd.

The account will be managed by the agency’s Gurugram office.

Speaking of the partnership, a spokesperson for Emami said, “We look forward to working with Interactive Avenues as they have the experience and expertise to manage the digital amplification of our brand.”

Amardeep Singh, CEO of Interactive Avenues – A Reprise Network Company, said, “We are thrilled to have partnered with Emami, a household name that resonates with a large segment of the nation’s population. As for our strategy, we have focused on making media measurable and counting against business results. Considering how the cookieless future will disrupt businesses, our proprietary identity solutions will protect Emami against this. Therefore, based on a comprehensive business outcome model, the team designed customized digital solutions, which connected media, experience and content, in the most seamless flow. Interactive Avenues is committed to strengthening Emami’s digital presence through strategic planning at all levels.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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