Growth of digital advertising market is growing with increasing internet user base and convenience of self-service platforms


Digital Advertising Market Report 2022 – Global Market Size, Trends and Forecast 2022-2026

The Business Research Company Global Digital Advertising Market Report 2022 – Global Market Size, Trends and Forecast 2022-2026

LONDON, GREATER LONDON, UK, June 29, 2022 / — The digital advertising market includes sales of advertising services by organizations that plan, develop, create and manage advertising and promotional activities in digital media. The main digital advertising platforms are mobile advertisements (In-APP and mobile web), desktop advertisements and digital television, which refers to the transmission of television signals using digital rather than analog technologies. The different ad formats include digital display ads, paid internet search, social media and online video and these are used across a wide range of end-use industries including media. and the entertainment, consumer goods and retail, and travel industry.

Reference to Global market model will testify to the increase in demand for Global digital advertising market, is expected to grow from $486 billion in 2021 to $562 billion in 2022, at a compound annual growth rate (CAGR) of 15.7%. Expanding internet user base along with self-service platforms are driving the global digital advertising market. The internet is now widely used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, in March 2021, the number of Internet users worldwide was 5.2 billion, which represents more than 65% of the world’s population, with a peak at 94% in North America. In addition to this, the growing popularity of self-service advertising platforms is also boosting the digital advertising market by providing advertisers with more convenience in placing their advertisements. The ease of being able to set up and administer their own campaigns is a huge draw for advertisers to digital marketing. This increase in the internet user base along with the convenience of self-service platforms is expected to drive the demand, with the market size expected to reach $980 billion in 2026 at a CAGR of around 15%, for reach $1.8 trillion by 2031 at a CAGR of 13%.

Not surprisingly, given its internet penetration levels, North America was the largest digital advertising market region, accounting for around 43% of the global market in 2021, followed by Asia-Pacific and Western Europe with approximately 32% and 18% of the market. the world market, respectively. The Middle East was the smallest region in the global digital advertising market. By individual country, the United States clearly held the largest share of the global market, with around 41%, with China in second place with a share of 21%. The major developing countries India and China are expected to show the highest growth between 2021 and 2026 with CAGRs of 17.1% and 15.4% respectively.

The market is segmented into mobile ads (in-app and mobile web) and desktop ads, each with an equal share of the market at around 43%, with digital TV and other platforms making up the balance. However, all segments are expected to show similar growth rates during the period 2021 to 2026 with a CAGR of around 15%.

Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market as advertisers are adopting Augmented Reality in their advertising strategies to enhance user experience. For example, in 2021, Snapchat, a pioneer in augmented reality ads, launched a studio to help customers develop augmented reality ads and experiences, as part of an effort to popularize the use of a technology capable of superimposing computer-generated images on the image of a person. real world perspective. AR ads are more than just informative because people have the ability to interact with the content rather than just watching it.

Global Digital Advertising Market Report 2022 – By Platform (Mobile Advertising (In-APP & Mobile Web), Desktop Advertising, Digital TV), By Advertising Format (Digital Advertising, Paid Internet Search, Social Media, Online Video), By Industry Sector (Media and entertainment, consumption Goods and retail industry, banking, financial services and insurance, telecommunications IT sector, travel industry, healthcare sector, manufacturing and supply chain, transport and logistics, energy, electricity and Utilities) – Global Market Size, Trends and Forecasts 2022-2026 is part of a series of new reports from The Business Research Company that provides digital advertising market overviews, analysis and forecasts of the size and Digital Advertising Market Share, Digital Advertising Market Players, Digital Advertising Market Segments and Geographies, Re come from the main market competitors, profiles and market shares.

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