Grapes Wins Digital Media Mandate for Lava


Integrated marketing agency Grapes has secured the digital media mandate for Indian smartphone and accessories maker brand Lava. The company won the mandate following a multi-agency pitch and will manage the account from its New Delhi office.

As part of the mandate, the agency will be responsible for media buying and the implementation of strategic measures to achieve the desired marketing objectives of the brand. He will primarily focus on executing digital campaigns for the smartphone and accessories maker to amplify its reach and brand awareness in the evolving mobile market. The agency will create the strong brand presence on social media platforms and elevate the Lava brand to greater heights.

Commenting on the development, Mugdh Rajit, Head of Marketing and S&D Strategy, said, “Lava has a remarkable presence in the feature phone segment as one of the industry leaders and continues its journey to establish a footprint. significant in the segment of high-impact smartphones and accessories. launches like AGNI, Probuds and Befit. The brand continues to innovate and expand its portfolio by offering the right proposition to its customers. As we embark on a new adventure for the brand, digital media will play a crucial role in mapping our growth. Right now, focusing on digital support in our category is of the utmost importance, and we want to strengthen Lava’s footprint in the digital landscape.

Commenting on the victory, Shradha Agarwal, COO and Chief Strategy Officer, Grapes, said, “We are delighted to partner with Lava and further strengthen the brand’s presence in the market as part of the Make in initiative. India. It’s such a proud moment that the brand places its trust in us. Our
the objective will be to create consideration and preference for the brand by emphasizing its growth plan using a comprehensive GTM strategy.

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