GMA Network Launches New Asian Pop Culture Digital Channel

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GMA Network is breaking new ground once again by launching Hallypop, the first digital channel in the Philippines that offers one-stop shopping for K-Pop, variety and entertainment programming this Sunday, September 20. Made possible through a partnership with international streaming media company Jungo TV, Hallypop gives digital TV viewers a prime spot for Asian pop culture in earnest with a daily dose of hit shows from across the continent.

The South Korean variety show “Running Man” is airing for the first time on local television.

Featuring the highly demanded concerts in the country and across Asia, “HallyStage” is expected to spotlight the hottest singers on the concert stage.

With a day ahead of the launch, GMA Network Chairman and CEO Felipe Gozon told Manila Times Entertainment, “We are grateful to Jungo TV and Mr. Chung for entrusting us with their channel and content to be the first here in the Philippines to distribute their content.

Meanwhile, Senior Vice President of Program Management Jose Mari Abacan said the network aims to expand GMA’s content library through Hallypop.

“We have the hearts of the fans and it will show in the way we program Hallypop. A lot of people are looking forward to this Hallyu (Korean Wave) content, ”he explained. “Having another channel actually focuses on variety shows, K-pop, and reality shows. [from the region] can complement what we started for the Heart of Asia channel [on free TV]. I’m excited because we have a lot to learn from this Asian content.

Jungo TV CEO and Co-Founder George Chung said in a statement, “Hallypop represents an exciting new direction in the reimagined world of Asian entertainment.

“We are delighted to build on the success of Hallypop in the United States and honored to be partnering with GMA, led by the vision and leadership of Mr. Gozon, which enables us to bring the best entertainment in Korean pop culture. and Asian to the best and most loyal fans in the world.

GMA Affordabox users can get information about the Hallypop test broadcast by clicking the “scan” button on the remote control and waiting for all exclusive channels to appear.

A full overview of Hallypop’s lineup is available at gmanetwork.com/gmahallypop


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