Digital Advertising Alliance Honors Experian and SVP Tony Hadley with Top DAA Privacy Icon Award


The award recognizes Hadley’s career in contributing to consumer protection, self-regulation and responsible data use

NEW YORK, May 4, 2022 /PRNewswire/ — The Digital Advertising Alliance (DAA) today recognized Experian and Tony Hadley, senior vice president of public policy at Experian, with its first annual “DAA Privacy Icon” award. The award recognizes Hadley for her career of contributions to the work of the DAA and industry efforts to strengthen consumer protection, self-regulation, and responsible data use, as well as Experian’s continued support of the Principles and to the DAA’s self-regulatory program.

“The name of this award is an appropriate honorary title for its first recipient, for Tony Hadley is truly an icon in our industry for his work to establish responsible data practices and build trust in the digital advertising medium,” said Lou Mastria, CIPP/US, Executive Director of the DAA. “We are honored to recognize Tony and Experian with this award for their leadership and support of the work of the DAA and other important initiatives in our field.”

“It is an honor to receive this award, and I am delighted to accept it on behalf of the Experian team working on these important policy and privacy issues,” Hadley said. “The data and advertising industries have gone through extraordinary changes over the past 15 years, and we’ve worked side-by-side with the DAA and other industry groups to help policy makers understand and manage these shifts. “in a way that protects consumers while encouraging innovation and the vibrancy of the ad-supported digital economy. With support from the DAA and leaders in our industry, we have built a model of self-regulation associated with robust consumer choice tools that we can all be proud of.

In her role at Experian, Hadley led the regulatory agenda relating to consumer reporting, capital markets, direct marketing and advertising, e-commerce and privacy for 15 years. He advises the Experian Global Risk Management Council on such activities in the Americas, EMEA and Asia Pacific. Additionally, Tony represents Experian with several trade groups and alliances, including the Association of National Advertisers, Consumer Data Industry Association, Internet Advertising Bureau, Internet Alliance, American Chamber of Commerce, American Financial Services Association, the Consumer Bankers Association and the US Chamber. Trade. He is also Chairman of the National Business Coalition on E-commerce and Privacy.

About the Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is an independent, not-for-profit organization that establishes and enforces responsible privacy practices for relevant digital advertising, while giving consumers information and control over the types of digital advertising they receive. . The DAA manages the YourAdChoices, mobile AppChoices, PoliticalAds and programs. The DAA’s efforts are based on the DAA’s Self-Regulatory Principles, including updates to address changing technologies and business models around multi-site, mobile, and multi-device data. Adherence to the DAA Principles is independently enforced for all digital advertising companies by the National BBB Programs (BBBNP) and the Association of National Advertisers (ANA). The DAA is managed by a consortium of the major national advertising and marketing trade groups, including the 4As; American Federation of Advertising; ANA; Interactive Advertising Bureau; and Network Advertising Initiative, with advice from BBBNP.

Media Contact:
Andrew Weinstein
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SOURCE Digital Advertising Alliance


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