Integrated digital marketing agency Digitactix has won the digital media functions of the bluechem group. The account was won following a multi-agency pitch.
Nikhil Junnarkar, Regional Director, said: “As a digital agency, Digitactix is nimble, understanding and appreciates our business demands. They are also well equipped to help us take advantage of digital platforms for our brands. He also added: “It has been a great experience working with them. We are confident that in the long run they will continue to add a lot of value to bluechemGROUP. “
Ankita Gupta, Founder and CEO of Digitactix, added, “Winning the digital media mandate of the manufacturers of advanced chemical cleaning products brands is the perfect gift for Digitactix as it celebrates its sixth anniversary. They were facing very tough competition. but emerged victoriously. “
Of the partnership, Gupta says, “We look forward to working with the bluechemGROUP team to help their brands achieve their marketing goals using social media marketing, SEO and other relevant digital touchpoints. ”