dentu X lands digital media mandate for Dabur India


dentsu X, the integrated media agency from the house of dentsu India, has won the digital media mandate for Dabur India, following a multi-agency pitch.

Commenting on the new tenure, Rajiv Dubey, Head-Media, Dabur India said, “Over the past few years, the world has increasingly moved towards digital transformation. As a result, digital marketing has become the go-to solution for brands and businesses. Dabur has increased its digital spending exponentially over the past few years, with brands creating special digital-only content. We are happy to partner with dentsu X – an agency that has met Dabur’s needs and appreciates our brand vision and way of working. Their appreciation and deployment of data makes them champions for maximizing the potential of digital platforms.

Divya Karani, CEO – South Asia Media, dentsu said, “We are thrilled to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and ubiquitous in Indian homes.

Roopam Garg, CEO of dentsu X India, added, “It is the people, technology and tools of dentsu X that address and answer the ‘why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive both short and long term business results.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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