Veteran on-screen DRTV agency script created and executed multiple DTC commercials for iconic fishing lure
LOS ANGELES, May 19, 2022 /PRNewswire-PRWeb/ — Screenplay, a Direct Response/Direct-to-Consumer agency with 35 years of experience as a market leader helping some of the most well-known products and brands, such as Amazon, SharkNinja, Keurig, Kenmore and Nutrisystem, in construction and optimization of their Direct-to-Consumer Channel, enters the next phase of launching Banjo Minnow™, with a long-running DRTV campaign. The Banjo Minnow™ is the world’s only genetic response fishing lure. The advertisements produced by Script to Screen will now run in a national television ad campaign following their recent digital ad success.
The original Banjo Minnow™ has sold over 2,000,000 kits and this new and improved realistic bait version remains specifically designed to trigger a genetic response in predatory fish, causing them to instinctively attack and eat their prey. The lure zigzags, zags, jumps and dives in all directions, while swimming and twirling with absolute random action. Its ability to perfectly mimic the spastic action of an injured and dying minnow creates an illusion so realistic it triggers the genetic response that compels fish to bite even when they are not hungry.
The Banjo Minnow™ has become the number one lure in the world two years in a row. After a long hiatus, the Banjo Minnow™ is making a comeback. Script to Screen demonstrated a creative storytelling approach to its involvement with the brand in its first incarnation over two decades ago. The product development team has spent the past two years updating the Banjo Minnow™ to make minnows more realistic than ever.
“We are thrilled that the Banjo Minnow™ digital campaign has worked so well and that our creation can now be used for a national TV rollout,” said Ken Kerry, co-founder and executive creative/strategy director of Script to Screen. “The Script to Screen DTC ads probably did well because they demonstrate the product’s most important refinements and highlight the Minnow’s ability to perfectly mimic an injured and dying minnow.”
The original television campaign developed by Script to Screen in the 1990s was a huge success, generating a cult following for the product among fishing enthusiasts. After fishing the waters of digital marketing, Banjo Minnow™ once again returns to the open ocean of national television. Script to Screen is honored to reintroduce the Banjo Minnow™ to national television audiences, using its marketing and production expertise to create engaging, direct-response campaigns. These DRTV campaigns will highlight the unique features, accessibility and nostalgia of the product to boost sales and increase awareness for the relaunch of the brand. Script to Screen aims to replicate the success of the original campaign by captivating audiences with a product that can be used by both amateur and experienced fishing enthusiasts.
Television and digital content created by Script to Screen demonstrates the “4 Ways to Fish” with the Banjo Minnow™, including the Escape Minnow (shakes above water), the Swimming Minnow (twitches and stops), the Genetic Response Recovery (crippled or dying and resting), and the Dying Minnow (hunting it out and letting it die).
A second piece created by the team is an instructional video that clearly walks through every step of assembling the Banjo Minnow™ and then placing it on the anchor while following the manual that comes with the purchase.
The third video tells the story of the creation and refinement of the Banjo Minnow™ and how it was designed to perform in all water conditions and perform better than a traditional lure. No other product has this realistic plastic construction. It was created by a tournament angler, Wayne Hockmeyerwhile trying to become the winningest contestant in the industry, who made sure he had the following to make him realistic: “living plastic”, holographic eyes, pearlescent bottom skin, blunt nose and bendable tail .
About On-Screen Script
Founded in 1986, Script to Screen is an industry-leading integrated direct response agency, providing a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and increasing sales. retail. Specializing in a strategic combination of profitable customer acquisition and brand building, Script to Screen has successfully partnered with entrepreneurs and major brands to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, eHealthInsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend , Nugenix, Nutrisystem, Omaha Steaks, Philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer and Wahl are among the top companies that have turned to Script to Screen for creative strategy, messaging and production across all channels , both offline and online from their DRTV campaigns.
Frank TortoriciMarketing Specialist, 9088758908, [email protected]
SOURCE script on screen